Who We Are

A trusted partner in building predictable and repeatable growth
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About FRP

Revenue leadership when it matters most

We help companies stabilize sales, build structure, and scale revenue — drawing on leadership experience at ADP, PagerDuty, and Formstack, along with proven GTM OS frameworks from GTM Partners.

When We Step In

  • Missed quarters or stalled pipeline
  • Leadership gaps or transitions
  • New market entry or scale-up
  • Founder-dependent revenue execution
  • Inconsistent process or operating rhythm
  • Ready to professionalize revenue

Why It Matters

Not every company needs a full-time CRO, but no business can afford stalled growth. FRP delivers clarity, structure, and predictable revenue without the overhead.Backed by GTM Partners research and frameworks.
Our work is informed by GTM Partners methodologies designed to help growth-stage companies diagnose bottlenecks, align teams, and build more efficient go-to-market systems.

The Result

No fluff. No ramp. Just results.

A photo of Asad Afzal
Asad Afzal - Founder & Principal
Fractional revenue leader focused on helping companies build repeatable growth through sharper process, stronger operating rhythm, and clearer GTM execution.

How it works

Every engagement starts with clarity. First, we run a Growth Diagnostic to identify what’s slowing revenue and where to focus first. From there, you can implement the plan internally or partner with us to execute. Either way, you leave with clearer priorities, stronger process, and the tools to make growth more predictable.

Find the right fit

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GROW YOUR Business

Fractional Sales Leadership that Delivers Structure, Process, and Results

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